Are you a digital marketer? Social media manager? Or a graphic designer?

This list can be your reference for a visually precise digital marketing campaign for 2020.

Check out the list below.

 

Facebook Business Page Image Sizes

Profile photo: 180 x 180 pixels. Displays at 160 x 160, best results when uploading a square image (360×360, 720×720 or 960×960). The Facebook profile picture frame size is 183×183 pixels.

Facebook cover photo size: 828 x 315 px (851 x 315px for personal profiles)

News Feed link image size: 1200 x 900 px

News Feed link image ratio: 4:3

Desktop news feed display: Up to 470 x 470 px

Mobile news feed display: Up to 626 x 840 px

Right column image size: 254 x 133 px

Text: The Desktop news feed displays 500 characters, mobile 110 characters, and the right column ad 90 characters.

 

Facebook Video Ad Sizes

Thumbnail image: 1200 x 675 px

Aspect ratio: 16:9 or 1:1

Video: h.264, square pixels, fixed frame rate (max 30 fps), progressive scan

Format: .mp4 container ideally with leading moov atom, no edit lists

Audio: Stereo AAC, 128kbps+ preferred

File size: Up to 4 GB

Right column image display: 254 x 133 px

Text: The desktop news feed displays 500 characters, mobile 110 characters, and the right column ad 90 characters.

 

Facebook Carousel Photo Sizes

Image size: 600 x 600 px

Image ratio: 1:1

Desktop news feed display: 300 x 300 px

Mobile news feed display: 460 x 460 px

Right column image display: 125 x 125 px

Text: The desktop news feed carousel displays 500 characters, the mobile one 120 characters, and the right column ad 90 characters.

 

Facebook Apps Image Sizes for 2020

Image size: 1200 x 628 px

Image ratio: 1.9:1

Desktop news feed display: 470 x 246 px

Mobile news feed display: 560 x 293 px

Right column display: 254 x 133 px

Text: The desktop news feed display is limited at 90 characters, the mobile version has up to 110 characters, and the right column ad is set to 90 characters.

 

Clicks to Website Ads Image Sizes 2020

Image size: 1200 x 628 px

Image ratio: 1.9:1

Desktop news feed display: 470 x 246 px

Mobile news feed display: 560 x 292 px

Right column display: 254 x 133 px

Text: The Desktop news feed displays 500 characters at most, 110 characters on mobile, and 90 characters as the right column ad.

 

Lead Generation Ad Photo Sizes

Image size: 1200 x 628 px

Image ratio: 1.9:1

Desktop news feed display: 470 x 246 px

Mobile news feed display: 560 x 292 px

Text: The desktop news feed displays 500 characters and mobile is at 110 characters.

 

Facebook Offers Photo Sizes

Image size: 1200 x 628 px

Image ratio: 1.9:1

Desktop news feed display: 470 x 246 px

Mobile news feed display: 560 x 292 px

Right column display: 254 x 133 px

Text: Desktop and mobile news feeds both only display 90 characters.

 

Facebook Page Likes Campaign Image Sizes

Image size: 1200 x 444 px

Image ratio: 1.9:1

Desktop news feed display: 470 x 174 px

Mobile news feed display: 560 x 208 px

Right column display: 254 x 94 px

Text: Desktop news feed displays a maximum of 500 characters, mobile is limited to 110 characters, and you have 90 characters for the right column.

 

Facebook Text Ad Limitations

Maximum allowed characters: 500

Good length to aim for: 150 characters or less.